Facebook Marketing Strategies: Converting Likes to Profit

Facebook Likes
Facebook has become a central hub for communication with more thannine hundred million users. It is undeniablygoing to be quiteeasy for businesses to garner and collect potential and actual buyers. However, to maximize the use, potential and advantages given by Facebook, business owners must also understand some areas of this mother of all social sites.
Some Points to Consider
Observing Facebook
The Trends
How to get Attention
Converting Likes to Customers and Profit
Observing Facebook
This is a very essential part ofthe ways to advertiseand achieve marketing success through Facebook. Now Facebook allows marketing partnerships with business owners, but this involves money. There may be a more efficient and less costly way of gaining brand awareness through Facebook.
You should know first the basics of Facebook. For example, how does one search for something, what are the services offered by Facebook to its users and so on. After learning about the basics, you should now observe how other businesses, especially the competitors, maximize their marketing strategies. Look at what their pages have and how users react to them; if they like them or despise them. This is the key so that you would know what to do with your own page.
The Trends
You always have to create poststhat are trendy. People often go with the bandwagon effect and it is good news for business people. Now, for example, the trend is about remembering or recalling. Throwback Thursday and Flashback Friday are two popular trends now on social media that involves reminiscing about past experiences, photos and people. Create a post that has a significant connection with these trends, and people will like and even share them.
How to Get Attention
Now that you have the understanding of the trends, you must now engage into planning on how to use these trends to your advantage. You can create contests or promos. Promos and contests greatly enticepeople to like businesses that offer them. This is because they are connected and interacting with the business. In addition, usershope to get something from the contest or promo. You have to be creative. You can also sponsor contests of relevant pages as well. This shows the different interactions of users with different pages and brands.
Some people buy Facebook likes. Buying likes will create popularity for your page or post. This strategy can widen the scope of the business, as people usually focus their attention to posts and pages because of the number of likes and fans they have.

Converting Likes to Customers and Profit
You can measure the success of your pages, posts and ads through its popularity and in Facebook,that is through Likes and Shares. If you get a lot of Likes, that means that people are getting interested in what you offer and after that interest is the action to buy or subscribe.
Facebook and social media in general have given us the power to connect and the advantage for profit. The only thing that we have to do now is to use them and use them properly.

Denture specialist

Calgary Denture clinics _ how to fit a denture

The procedure includes a preliminary consultation with your dental expert. They will certainly analyze your mouth to view if you agree with for a denture. He/she will certainly also discuss your medical history with you and also your assumptions of this procedure.

If you need to have teeth gotten rid of just before the Calgary  denture clinic  fitting then they will certainly arrange to so do. Teeth removal can be performed at your oral clinic or in health center.



If you have no teeth whatsoever then your dental practitioner will certainly assess the problem of your gums just before any kind of denture installation. He or she will make certain that your gums are in a healthy problem just before he/she suits the false teeth.

Your denture   practitioner will certainly then make a mould using oral putty which you will be asked to attack into. This mould or perception is utilized as a blueprint for the dentures and also will certainly ensure that your dentures are customizeded to your individual demands. This fabrication is carried out by an oral research laboratory.

If you have selected a prompt false teeth then this will be fitted promptly. This will have been produced in the preliminary visit and just before any sort of teeth are removed. This implies that it will certainly be ready as well as awaiting you when you have gone through teeth removal.

You will have to see your dental professional several times during the healing process to make sure that he could check your progress and also great you’re your denture.

If you are having the conventional collection of dentures then you will be asked to await as much as 8 weeks to allow your mouth to recover. Once it has actually doinged this then you will go back to your dental practitioner’s for the false teeth fitting.

If you are having a repaired denture then this will be cemented in position. The other kind of false teeth– detachable type can be eliminated for cleansing. Your dentist can inform you regarding this.

Top 5 WordPress Vulnerabilities and How to Fix Them 

calgary seo


WordPress, a free, open source blogging tool, is the most popular blogging system on the web, even surpassing Blogger, Microsoft SharePoint and Drupal. WordPress also serves as a content management system (CMS). The popularity of this platform has made it a favorite among hackers. In particular, its plugin architecture and template system, which are based on PHP and MySQL, make the platform vulnerable in several ways. With over 30,000 official WordPress plugins, the seriousness of the vulnerability problem cannot be overstated.

visit us to get help www.calgaryseocompany.ca

Vulnerabilities keep emerging and re-emerging as new themes, plugins and WordPress are introduced. In general, new updates offer most WordPress fixes, which helps most WordPress site owners stay a step ahead of the hackers. However, a new version may introduce a new or a worse vulnerability, or even create vulnerabilities where none existed. In such cases, the best fix could be as simple as reverting to an earlier version of the theme. Owners host about half of all WordPress sites, which means that knowing common WordPress fixes to certain vulnerabilities is very important. We know SEO 


  1. Security Bypass Vulnerabilities

WordPress keeps introducing plugins to improve the functionality or the appearance of its sites. However, some of these plugins usually come with security vulnerabilities that can allow unauthorized access to privileged resources. The worst-case scenario is when these security threats allow the hackers to modify security information and take command of the vulnerable sites. Security bypass vulnerability is mostly introduced by new plugins, for instance, the Mobile Pack plugin.


The Fix

WordPress’ Mobile Pack Plugin allows security bypass that gives access to password-protected posts, a problem that can be fixed by updating to version 2.0.2 of the plugin. The WPTouch Plugin also fails to restrict access to certain administrative functions, which can allow hackers to upload and execute server-side codes. This problem affected versions 3.4.2 and possibly prior versions, but installing version 3.4.3 will fix the problem.


  1. Inadequate Access Restrictions to Sensitive Files

A general WordPress installation results in creation of some sensitive files that, in the wrong hands, can create serious security vulnerabilities. Hosts may provide the ability to view site directories as part of their default settings. When the directories contain sensitive information, and are accessible to malicious parties, they can be modified to seriously compromise the a site security.


The Fix

Any files that the owner feels could easily expose sensitive information should have its access privileges tightened. The changes should allow the files to be viewed and modified only by the administrator, for instance, files with configuration information. Modifications can be made to the .htaccess file to restrict access to any sensitive files. The website owner can also create a whitelist of any links allowed access to certain directories.


  1. Attempts to Hack the Admin User Account

Some hackers are quite resourceful and persistent in their attempts to gain administrative privileges to a site. The default admin account increases the susceptibility to such attacks since the hackers know right away that getting the password to the ��admin’ account will give them unlimited access to the site. The hackers can achieve this by using automated scripts that are able to make relentless login attempts that may eventually succeed.


The Fix

The knowledge that the hackers only have to succeed in getting the password for a certain account to have administrative privileges is a definite plus for them. This edge can be eliminated by deleting the ��admin’ account, and using a generic name to create a user account and then assigning it the administrative privileges associated with the ��admin’ account. The hackers’ task is therefore magnified as they would have to try and hack every account on the site and succeed, in order to gain access to the site, which is obviously much more difficult. In addition to getting rid of the admin account, site administrators can also use a plugin that inhibits enumeration of users, which prevents the hackers from knowing the names of site users.


  1. Cross-Site Scripting (XSS) Vulnerabilities

A number of plugins on WordPress allow hackers to execute client-side attacks through injection of scripts into web pages viewed by site users. This vulnerability allows attackers to execute HTML codes on the browsers of the users in the context of the vulnerable site. For instance, some Photo Gallery and WooCommerce plugin versions released recently have this problem. In both of these plugins and other plugins offering the same vulnerabilities, input passed through sensitive admin files is not adequately sanitized before being returned to the user, which means the output contains sensitive administrative information that can be exploited by hackers.


The Fix

Most of the cross-site scripting problems are recognized early enough and reported. Usually, subsequent updates specifically resolve these issues. However, before safer updates are available, site owners who have installed such updates can remove them until safer versions are available.


  1. The WordPress Tag

As it has already been established, being a WordPress site makes it more vulnerable to attacks. WordPress sites are vulnerable because of their numerous unsafe themes and plugins, which WordPress sites vulnerable. When hackers have not way of knowing whether a site runs on WordPress, they are more than likely to stay away, indirectly reducing a site’s vulnerability.


The Fix

If hackers dedicated to taking down WordPress sites could be convinced that a site did not run on this popular platform, the site would be less susceptible to attacks. WordPress site owners can get rid of the “WordPress Site” tag by removing mentions of the word from the site.


The “Powered by WordPress” is usually the first obvious giveaway. Site owners can also get rid of backlinks to the WordPress site from your site and redirect to functions.php file, which hides the WordPress version of the site from attackers.more info here



In general, WordPress site owners can reduce the number of vulnerabilities on their sites by knowing some of these WordPress fixes. In addition, any unwanted plugins should be removed, considering that plugins introduce a majority of vulnerabilities to WordPress sites. More importantly, it is critical to stay updated on any issues relating to WordPress vulnerabilities. This way, a site will not become an easy target for malicious users. Sites such as Secunia.com keep a comprehensive and updated list of WordPress vulnerabilities, and their solutions, if any.


Differnt types of dentures?

The  types of dentures

Complete Dentures

Complete calgary dentures

Complete dentures can be either “conventional” or “immediate.” Made after the teeth have been removed and the gum tissue has begun to heal, a conventional denture is ready for placement in the mouth about eight to 12 weeks after the teeth have been removed.
Unlike conventional dentures, immediate dentures are made in advance and can be positioned as soon as the teeth are removed. A disadvantage of immediate dentures compared with conventional dentures is that they require more adjustments to fit properly during the healing process and generally should only be considered a temporary solution until conventional dentures can be made. Need a Good Denture Clinic?

Partial Dentures

Partial dentures
Partial dentures are used when one or more natural teeth remain in the upper or lower jaw. A fixed bridge replaces one or more teeth by placing crowns on the teeth on either side of the space and attaching artificial teeth to them. Not only does a partial denture fill in the spaces created by missing teeth, it prevents other teeth from changing position.
Are There Alternatives to Dentures? need more info?
The cost is usually greater, but the implants and bridges more closely resemble the feel of real teeth. Dental implants are becoming the alternative to dentures but not everyone is a candidate for implants.

Does Insurance Cover the Cost of Dentures?
Most dental insurance providers cover some or all of the cost of dentures. Contact your company to find out the specifics of what they will cover. call http://pearldenturecare.ca/

Why use virtual tours& proffessional photography for your property

calgary virtual toursOur tours are interactively controlled by Java or Flash, so no additional software or plug-ins are required to view. Sites are compatible with ipad, Android Tablet’s, Mac and Windows Along with 360view.ca excels in designing compelling web sites, besides giving the users beautiful panoramic views. With us rest assured that our web sites, will help your business grow by leaps and bounds and we will assist you all along the way to your success.
360 virtual tours can be viewed using, Java, flash formats enabling you use the latest technology to showcase your property. Let your buyers and tenants view virtual tour of the property online and see details before they set an appointment, saving your time and money. Further 360 Virtual Tour can be saved on a CD which you can distribute to your clients.
2. Tourism – Hotels, Motels & Guesthouses calgary virtual tours will help you with a debating customer who would want to book their holiday with you or your competitor with the ability of our 360 degree view of your location. A potential buyer before making a reservation would like to see how the rooms looks like, the amenities the place has to offer, the location, with the 360 virtual tours they can have a perfect view of your Lobby, Rooms, Pool, Bar, Spa, Gym and any other area that may attract them to you and book their stay with you.
3. Insurance – Home Owners, Assessors & Property Owners With the 360 virtual tours a home owner can keep a permanent visual record of their house for insurance purposes. Assessors and Property Owners can accurately record the insured premises and any subsequent damage with a detailed “walk-through” tour containing photographs, 360 degree panoramic images.
Restaurants – virtual tours may help you to book more clients by giving possible customers a look at where they should be dining. A 360 Virtual Tour of your Restaurant will show them the details of your establishment, tables, seating and more.
5. Museums, Libraries & Galleries – 360 Virtual Tours will help you exhibit your displays online as 360 degree panoramas with high-quality photographs of particular exhibits. Let your potential buyers with the exhibits at their leisure.
6. Camp Grounds – 360 Virtual Tours will allow your prospective visitors to select the preferred camping site, view the facilities and get acquainted with the attractions they can visit in the area. more info on virtual tours here

how to sell your business properly

Selling your business? Preparation is a must to get the highest price

selling your business your company ready to sell means sprucing up operations as well as making sure your financial statements, budgets and business plans are ready to be scrutinized by potential buyers. This preparation is time consuming, many business owners find that preparing the business for sale improves management practices and greatly increases the value of the company. And should a great offer come through soon after the business is put on the market, the preparation will put you in better position to close a deal quickly.

In order to understand what’s necessary to get the business ready for sale, we must first look at what information buyers want to see.

There are two basic types of buyers, financial and strategic. Financial buyers look for businesses they can buy in which they can finance 50 % to 75 % of the price, and that have sufficient cash flow to repay that debt. With few exceptions they value a business by using a multiple of three to six times earnings before interest and taxes (after making adjustments for expenses that would not continue for a new owner– they rely on what are called “recast” financial data, which is discussed in an article in the Valuation section). They deduct from the price any interest-bearing debt that they will assume. In terms of preparation, there are disadvantages to selling to a financial buyer: since financial buyers don’t care about synergies or other intangibles, they tend to scrutinize financials to the max. Because they typically borrow money for a significant part of the purchase price, they are under pressure to increase the cash flow.

Strategic buyers expect synergies with their other businesses (in other words, they think it is a great fit with the other parts of their business). On one hand, they sometimes are willing to pay a premium but on the other hand, they may not need to because they already know the market. This also makes them trickier to deal with, because they could be able to use confidential information that you provide to compete against you. The ideal strategic buyer is not a direct competitor. If you would like to remain involved after the sale, be aware that strategic buyers may have plans for the company that differ greatly from yours.

The business needs to be prepared for both types of buyers, unless it is being marketed on a very limited basis to a short, hand-picked list of potential strategic buyers or sold aggressively to financial buyers only.

Financial statements

Financial statements are the best indicator of the future performance of the business. Since the buyer will be relying heavily on the statements, one of the first questions they will ask is whether you have audited financial statements.

Audited statements are where a CPA firm verifies much of the financial information– they might be closely involved in taking a physical inventory, or they will carefully trace supporting invoices and checks rather than relying on the business owner’s General Ledger. Audited statements are reassuring to a buyer– and to the bankers who are financing a purchase– but they are very costly to prepare. The accounting firm may end up getting sued for providing incorrect information in audited statements, so they charge an arm and a leg. Generally speaking, most small businesses don’t require audited statements to operate and a buyer who insists on them is being unreasonable. If you don’t have audited statements, ask the insistent buyer if they would be willing to pay to have them done– that usually puts an end to the issue.

The advantage of audited statements is that they may strengthen your hand in the negotiations and allow you to demand better terms since the financial information is considered very trustworthy. In most cases, financials compiled or reviewed by a reputable accounting firm are adequate.

In any event, make sure some kind of formal financial statements are available for at least the past three years, and even better, for five years. Tax returns for the same years should also be available, since they support (at least they should– the buyer will check this!) the data on the financial statements. Review the financials in detail and be ready to answer questions about sales, profits, expenses depreciation, inventory valuation and every other aspect of the financials. Buyers like to see data showing gross profit (and return on assets) by activity or product line, so be sure that financial data is broken out in this way.

Management and personnel

A business that is excessively dependent on the owner and/or key employees increases risk in the eyes of a prospective buyer. Appointing a second-in-command and department managers enhances a company’s value by alleviating that risk. For key employees, it is possible to establish a bonus program that rewards the key employee for staying with the new owner for some period, for instance a bonus of $5,000 or $10,000 at the end of one or two years. Carefully outline your role in the business and be ready to explain how it will run smoothly and profitably without you.

Eliminate weak areas


Focus on the strengths of your business. A buyer will discount inventory carried for weak product lines– chances are you’ll receive less than full value, so it’s often better to eliminate the product line if it is weak or not profitable. Buyers don’t favor diversified businesses; they want to see assets concentrated in your strongest activities. Are there other assets in the business (such as land) that are not contributing to earning power? Your price will probably be higher if you improve your overall financial ratios and sell those assets before preparing financials for prospective buyers.

If your company carries inventory, update it by weeding out obsolete and outdated items. If buyers start questioning the value of some inventory items, they often overreact and discount the entire inventory unfairly.

Real estate is an important asset, and who owns it should be considered. In some cases, it is advantageous for the seller (or another corporation owned by the seller) to own the real estate. Let’s say the business is a manufacturing concern that the buyer plans on relocating. The real estate won’t be worth much to the buyer and will likely be discounted in the price, so if you keep it you will have a significant asset that the buyer didn’t want anyway.

Maybe it isn’t time

Take a hard look at the financial statements and compare the numbers to what you expect (or require, or desire) to be paid for the business. If the financials and your expectations don’t match, one or the other needs to be adjusted. I was once involved with a fast-growing business in which the owners wanted at least $1 million, but annual sales were less than one-half that. The owners felt that the growth was a “sure thing,” but potential buyers wouldn’t have paid anywhere near the asking price. The owners waited 18 months, and as they expected, sales more than doubled. They marketed the business using the Business Sale Center System and sold it for well over $1 million. It may take several months (or even a year or two) to whip the business into selling shape to get the maximum price.

Prepare a selling memorandum

A “selling memorandum” is a booklet (or book in some cases) that describes the company for sale and contains the information needed for a buyer to determine whether they are interested or not in pursuing a purchase. If the buyer is interested, they will then ask for more detailed information.

The selling your business memorandum is extremely important– it must be a seamless combination of salesmanship and utter truthfulness. See the article on “How to prepare a selling memorandum” in the Qualifying Buyers page. Many brokers and business advisors prepare the selling memorandum (sometimes called “selling book”) but we advise that the owner play a major role in preparing it.

Projections and business plan

Financial projections and business plans are of primary interest to buyers, but small business owners rarely are comfortable in preparing them. Their business plans and projections are often less formal than buyers would like to see. Many small business owners don’t like making projections, a business plan reflects well on a company’s management and provides comfort for the buyer.

Curb appeal is important

How does your business look to an outsider pulling into the parking lot and walking in the door for the first time? Many sellers (especially of businesses that don’t routinely have customers come to their place of business) are so busy with daily operations that they forget about “curb appeal.” This first impression can turn off (or turn on) buyers when they visit for the first time and add or detract value from the business. Spruce up the business– clean, paint, reorganize– anything that will make it more appealing to visitors. A neat, clean, organized place of business tells buyers the company is well run.

Respect the buyer

As you prepare your business for sale and assemble the information that you will be showing to buyers, remember this fact: You will NOT fool a savvy buyer. If you are less than forthright in your initial information, and the buyer becomes interested and looks deeper, they will uncover the truth, your credibility will be destroyed and you will lose a buyer. Think of it this way– in order to afford your asking price and payment terms, a person will need to have some serious cash, and people with serious cash tend to be pretty sharp. You can certainly dream about it, but don’t count on having the dim-witted nephew of a rich, recently deceased uncle as your business buyer. Need help with all of these ? http://www.businessfinancecanada.com/

Awesome nexus 5 review

For some people, the launching of L preview means nothing as they tend to trust the new builds up concretely until the final L release is held. It is quite understandable that the team from Android intends not to put out builds with incremental fixes and keep the grand improvements for the final unveiling of the product. Such marketing system leads us to look forward to the work of those developers after porting the released apps to adhere to the guidelines of the new Material Design. The new and fresh example is when a photo of Nexus 5 running build LRW66E was posted to the Chrome bug tracker some days ago and is now set as private. As the item gets September 4th build date attached, it indicates thatnexus the build is rather fresh.



The Complete Surprises of the New Item

Even though the following elaborations may change by the releasing date, they are worthy for your time to read and analyze. First of all, a distinctive change can be recognized by observing the shorter and fatter toggle. It leads to big confusion as the guidelines are no longer suitable to the toggle new appearance even though the updated form is complimented as becoming more elegant.

Device icons like Bluetooth device is updated to be an icon which is regarded as a helpful decision to tell them apart. The cleaner UI look appears as the Gear icon is updated to teal which fits to the rest of the UI. In addition, it is such a wise decision as well to put the double-line separator to stand next to the Gear icon.

Besides, a significant makeover has been done to the Bluetooth visibility be it in logic or location. The new L build features the Bluetooth visibility to appear automatically instead of working on the manual setting to make the phone visible to the nearby devices. Regardless the safety of the automatic Bluetooth visibility, the definite appearance of this feature should be looked forward on the public release date. The updated build also limits the availability of a single Gmail icon no matter if you get a lot of unread messages. In addition, the more solid update is given to the Wi-Fi and signal strength icon. Also, the Lemon Meringue Pie appears hand in hand with the updated version of Google Play Services.